Why Marketing Content Lab is Now Skribil

While the marketing technology landscape is constantly evolving, it has never happened at a faster pace than right now. As we enter 2026, CMOs and marketing leaders are feeling the pressure to use AI to do more with less.

We started feeling this tension in 2025, as we (marketers in Silicon Valley’s tech industry) were suddenly facing mandates to adopt AI to scale our efforts. No matter where they worked, our colleagues and counterparts were being asked to use AI to produce more and more with rapidly diminishing budgets. This was why we built  Marketing Content Lab, an AI-powered tool designed to help content marketers survive this shift (and not as another AI tool threatening to put them/us out of work!). 

However, as the newness and excitement of what we had built began to wane, we found ourselves facing a giant gap. We realized that although we were generating great copy we could truly stand behind, each piece was a disconnected one-off. 

Disconnected one-offs have no place in real-world marketing. It's just not how we work. We always start with brand. We define our value prop. We nail a messaging framework. We establish a voice. Then — and only then — do we create marketing assets. Why? Because everything must align with that strategic brand framework. 

We had to face facts: what we had built was a fun little toy. But it was never going to move the needle.

So we went back to the (Marketing Content) Lab and re-imagined it all from the ground up.

We built the Branding Wizard, taking people from "business description" through "full marketing strategy." We built a value prop generator. We built a tool that could research and compare competitor messaging to expose gaps and weaknesses. We built a tagline generator. A messaging framework tool. A brand archetype selector. (And a lot more.)

Things started to click into place. We realized that we had become much more than an app that cranked out marketing content. We were a real, soup-to-nuts go-to-market engine perfect for under-resourced teams and startups. 

Whether they were a team of 10 or a team of one, our users could build and save an entire brand foundation in the space of an hour. From there, everything they created would align with that strategy and be written in that voice. 

Our name suddenly felt too small for us. We had evolved.

That’s why today, we're excited to announce that Marketing Content Lab is rebranding as Skribil. We are a platform for all marketers, not just content marketers (although we still love you too…after all, we are your people!). 

AI In Marketing is a Playground…But It’s Time to Grow Up

AI is reshaping how marketers approach their strategies. AI's ability to analyze large volumes of data and generate actionable insights can significantly enhance decision-making processes. For instance, AI can help identify emerging trends, optimize marketing campaigns in near real time, and personalize customer interactions, which are critical capabilities in today's cutthroat, competitive business landscape. 

Skribil's transition into a full go-to-market AI platform underscores the importance of leveraging AI to not only support but to transform today’s marketing organization. It can improve efficiency, increase campaign effectiveness, and produce better outcomes, while keeping human marketers relevant and employable. This tech allows for a more holistic view of the marketing funnel, ensuring that strategies are aligned and more likely to succeed.

This strategic shift reflects the broader trend in the marketing industry, where the integration of AI has become a business imperative.

Skribil is an AI-powered, human-augmented platform that aims to address these challenges by providing more robust, data-driven insights and automating complex processes, with a human touch. Think of it as having a seasoned CMO (or PMM, content marketer, corporate comms lead, competitive analyst, and so much more) on-call to help you when you’re stuck. This shift is not just about keeping up with technology trends; it's about anticipating the needs of marketers and providing solutions that will drive success today…and in this evolving world of generative and agentic AI.

Preparing for the Future of Marketing

As the marketing industry continues to evolve, staying ahead of the curve is more crucial than ever. Becoming Skribil is a proactive move that reflects a commitment to future-proofing our profession. 

As marketers, we must remain agile, continuously seeking out tools and technologies that can help us navigate the complexities of modern marketing. Skribil can provide your organization with a competitive edge, enabling you to be more effective and strategic in your roles. 

And you can trust that, as fellow marketers, we’ll always be looking to adapt our platform to help you craft marketing strategies and copy that are so brilliant your bosses and customers will wonder when you sleep. We invite you to try Skribil free for 7 days — no credit card required. And when you do, please tell us what you think and where you think it should go next! Let’s face this brave new world together. 

Here’s to a prosperous new year! 

Cheers, 
The Skribil Crew